Your very own FREE Digital Marketing Checklist
Are you a new start-up, looking to prepare for your digital marketing journey? Or an existing business ready to review and improve your current online presence?
We bring you Web Rocket. An interactive, step by step resource, guiding you through your digital marketing process. This FREE online resource is a collaborative project brought to you by industry professionals, sharing expertise in their relevant fields.
Web Rocket covers every aspect of your Digital Marketing, from preparing your business and branding, to building your website, implementing SEO, and planning your content and social media strategy. We also look at Search Engine Marketing, website analytics, email marketing and much more.
We take you through the process with your personal check list, reading lists, guides and downloadable resources in which you can save your progress as you complete each stage. Web Rocket ensures you cover everything you need to know when getting ready to launch a new business or review your existing presence.
Web Rocket will be launching June 2023 - if you would like to pre-register for the course, please enter your details below and we will email you when your free account is ready to access.
Course Contents
Here you will find a brief overview of what to expect from each stage of the Web Rocket. Each stage has a series of modules which you can follow through to completion, tracking your progress along the way. Once logged in, you will be able to use this area to view your progress overviews, visit your stage action lists and complete your modules.
Business Plan
Review your Web Rocket Journey, discover related content and courses, and benefit from quick access to all of your resources and downloads.
- Writing your company overview
- Establishing business goals and KPIs
- Identifying your target audience
- Conducting competitor research
- Exploring industry analysis
- Understanding SWOT analysis
Digital Marketing Plan
Whether you are evaluating your current online performance or getting ready to launch a new business, this stage is crucial to success.
- Creating a website plan and specification
- Understanding Digital Advertising
- Exploring SEO and Keyword Research
- Planning Social Media
- Email Campaigns and direct marketing
- Affiliate Marketing
Business Branding
Your brand is an essential part of your online presence. Learn how to establish a clear and consistent representation of your business.
- Exploring company logo design ideas
- Creating your business slogan
- Identifying your company image and voice
- Working with colour schemes
- Explore the use of images and media
- Decide on the application of your brand
Website Development
Understand the process of hiring a web developer, establishing clear expectations and working with them to produce your website.
- Creating a website brief / specification
- Hiring a web designer
- Purchasing your domain name
- File sharing and development process
- Holding Page and email addresses
- Initial build and feedback communication
SEO
Learn how to create effective content, designed to be found and convert. Optimise your website for search engines and your target audience.
- Working with keywords and site structure
- Creating content for your pages
- Creating content for your products
- Creating news & blogs
- Images and SEO
- Off-site content & SEO
Content Marketing
Learn how to effectively populate and manage your website. Everything you need to know about your EOS admin area, SEO, and Ecommerce management.
- Accessing your website admin
- Company info management
- Editing pages and products
- Category management
- Managing ecommerce features
- SEO Management
Social Media
Use social media tools to enhance your online presence, drive traffic to your website, find and engage with your target audience.
- Choosing Social Platforms
- Content & Social Strategy
- Create & Optimise Profiles
- Posting Schedules
- Social Targeting & Networking
- Social Media Management
Website Launch
Everything you need to do when preparing to launch your new website. Make sure everything is perfectly presented for your users and search engines.
- Content Review
- Links & SEO Checks
- Ecommerce Testing
- Mobile Usability
- Analytics & Search Console
- Launch Process
Campaign Management
Now you're here, don't fall behind. Follow these steps to keep moving forward with your online presence. Learn, adapt, evolve and grow.
- Actions from Analytics
- Social Media, SEO & Content Management
- Email Marketing
- Search Engine Marketing
- Website Developments
- Networking & Collaboration
Get involved
The Web Rocket is a collaborative project developed and updated by industry professionals
If you have skills and expertise in the areas covered in the course, we always welcome new contributors to enhance our reader's experience.
The digital marketing landscape is vast, and covers everything from web design, social media and SEO, to photography, printing, and PR. Our readers not only need informative content, but they also will benefit from reliable contacts across the industry.
That's where you come in!
Become a contributor
Share your expertise
Key Areas
- Branding & Design
- Web Development
- SEO
- Content Production & Marketing
- Social Media
- Photography & Videography
- Search Engine Marketing
- Google Analytics & Campaign Management
As a contributor…
You will be credited for each article, resource, or guide that is published in the Web Rocket Free Digital Marketing Guide.
You will also have your own Author Profile promoting your business & services, along with a link to your website/portfolio.
If you are interested in becoming a contributor, please click below to submit your details.
