Business Blog

A solid business plan is a neccessary foundation for any company. Whether you are creating a plan for internal purposes or to secure funding or investment, we'll take you through everything you need to know.

A website plan details the core goals of your website and what you aim to achieve. Learn to create a breakdown of key pages, architecture, and key functions of your website.

Learn how to create a digital marketing strategy. An overview of what you want to achieve from your online presence, and a guiding roadmap for how you are going to achieve it.

A website brief is a comprehensive document designed to detail the requirements of a website development project. It is an essential tool for communicating the expectations and goals of your website and ensuring an effective collaboration with your developer.

Understand the direction of your industry and factors which affect it. Research the current climate of your industry, consumer needs and requirements, and general challenges facing the market.

Learn how to do a SWOT analysis  (Strengths, Weaknesses, Opportunities, and Threats). This simple technique for assessing these four key aspects of your business is highly beneficial to the direction and growth of your company.

Understand the importance of competitor research and how to utilise it for your business.

Before you launch any sort of marketing campaign or website, it is crucial to establish who you are communicating with. Learn how to identify your target audience.

Let’s face it, hiring a web designer can be a minefield. In this article, we’ll take you through the process of finding the right developer for you and how to prepare for your project.

A critical part of your digital marketing plan is establishing clearly defined, quantifiable goals. You should think about exactly what you are looking to achieve from your digital marketing and assign goals that reflect this, which are measurable.

Your company overview is a key piece of content that will be used for multiple purposes, both promotional and in-house. It should be short, concise, and descriptive, giving people an insight into who you are, what you do and how you do it.

Understand the key roles, skill & responsibilities of a digital marketing team. The key people involved in planning, executing and managing your online marketing promotional campaigns.